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4. Don’t Pander. Customers are important but they are not necessarily right.
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7. Make Enemies. All brands need to position themselves against an alternative.
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10. Don’t Be Seduced By Technology. The media is not the message anymore. The message is the message is the message.
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Punk Marketing Manifesto. Provocativo. Tal vez, sólo éso. Pero muy divertido (gracias a Virginia Fonticiella).